ABOUT ME
With 9 years in high-growth scale-ups, I have a proven track record of delivering measurable results across product and performance marketing. I’ve consistently grown quickly in fast-paced environments—most recently promoted to Product Marketing Lead at Fospha, and previously progressing from Account Manager to Director in just 6 years, where I led paid social teams and shaped creative strategy across multi-channel campaigns.
At Fospha, I’ve built GTM strategies from the ground up—repositioning our measurement solution for the US market, launching new products, and driving adoption across product and commercial teams. In my previous role as Product Strategy Director, I led initiatives that increased revenue by 25% in year one.
Having lived and worked in 4 countries, I bring cultural fluency and adaptability to every role. Curious, commercially driven, and outcome-focused—I approach every challenge with an Always Day One mindset, always looking for new ways to build, grow, and make an impact.
PROFESSIONAL EXPERIENCE
Product Marketing Lead
Fospha, London, UK
July 2024 - Current
Product Strategy Director
Fospha, London, UK
July 2024 - Current
Own and execute go-to-market strategy, ensuring strong product–market fit and clear differentiation in a competitive measurement landscape.
Developed and rolled out product positioning and messaging, embedding it across sales decks, website copy, partner collateral, and webinars to ensure consistency and impact.
Represent Fospha at key webinars and industry events, driving brand visibility and generating high-quality marketing-qualified leads.
Lead partner enablement strategy, equipping partners with the tools and narratives to open new opportunities and accelerate product adoption.
Built the product marketing function from the ground up, implementing scalable processes and cross-functional feedback loops to improve efficiency and alignment.
Act as the voice of the customer and the market, gathering insights to shape messaging, product strategy, and roadmap prioritisation.
Product Strategy Director
June 2022 - March 2024
Owned and delivered the agency’s product roadmap, launching new solutions quarterly—including creative services, training programs, and TikTok marketing offerings—which drove a 25% uplift in annual revenue.
Delivered monthly board updates, sharing sharp market analysis, product performance insights, and GTM strategy to align leadership on commercial priorities.
Partnered cross-functionally with Sales, Marketing, and Performance teams to launch new products, navigating competing incentives and securing internal buy-in.
Led end-to-end product releases, crafting compelling go-to-market content—emails, newsletters, sales messaging, and webinars. Our first TikTok-focused webinar attracted 1,000+ new contacts.
Turned customer and internal feedback into product improvements, while upskilling teams on new features through structured training and enablement.
Devoloped and launched a performance creative training program for Meta, TikTok, and Snapchat; secured a recurring training contract.
Drove strategic rebrand as an AI-first business, collaborating with senior leadership and a branding agency to build the new story, identity, and creative assets.
Head of Paid Social
October 2017 - June 2022
Led and developed a team of 6 account managers, driving paid social performance for 50+ brands across Meta, TikTok, Snapchat, Pinterest, LinkedIn, and YouTube.
Built and oversaw campaign strategies across account portfolio, fully accountable for meeting business KPIs and managing budgets.
Built and scaled core service processes—from sales to onboarding to account management—ensuring consistency and efficiency as the team grew.
Improved unit economics by automating workflows, including rolling out ad-building software that cut Meta ad build time by 30%.
Presented new business pitches, presenting growth strategies, case studies, and budget recommendations to prospective clients.
Maintained and grew relationships with advertisers, combining data-led performance reviews with strategic insights, while partnering with Meta, TikTok, and Pinterest to hit media spend targets and stay ahead of platform updates.
Delivered measurable growth for clients, including scaling a global jewellery brand’s media spend 10x while maintaining target CPA.
Progressed from Account Manager to Head of Paid Social in under two years, eventually managing 12 high-value accounts with a combined £1M+ monthly budget, consistently optimising for growth and efficiency.
EDUCATION
2016-2017
London School of Economics & Political Science (LSE), London UK
MSc Media & Communications (Data and Society) with Merit
Relevant Courses: Data and Society, Social Computing, Data and Information Service, Technology and Justice, Methods of Research in Media and Communications (including Qualitative and Quantitative Analysis)
2011-2014
University of Leeds, UK
BA (Hons) New Media, 2:1
Relevant Courses: Communications Research Methods, Internet Policy, Visual Communications, Dynamic Web Programming
2006-2010
South Island School, Hong Kong
International Baccalaureate (IB)
